Courses that save lives

Our self-defense, crisis management and first aid courses teach you how to protect yourself and others around you in the most critical situations. In addition to our public and corporate courses, we train bodyguards and armed forces in the most dangerous countries in the world as well (most often in Mexico).

All this through our original system of comprehensive and realistic self-defense, SORUDO.

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courses we do every year
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History

Where we started and where we are now

1999

Petr Moučka founds the SORUDO self-defense system and open its first branch in Hradec Králové - Czech Republic.

2010

Establishment of the first company that represents SORUDO. The transformation from a self-employment into a company and the beginning of growth started.

2017-2020

Years of growth, we grow by +150-200%, over these years we mainly focused on courses in the Czech Republic.

2022

After the Covid restrictions, we
re-opened our B2B department and started new branches in Brasil and Kenya. Also started expanding across Europe.

•  500+ sales representatives tested 
•  19+ sales representatives hired 
•  4 new countries opened 
•  2 developed into functional branches

Our speed of progres is “only” 2 new countries / year.

1999

2008

After nearly ten years of system development, the first contract comes from Mexico, for the training of local security agencies, the special forces and the goverment.

2016

Creation of the B2B department, recruitment of the first sales representatives and rocket growth through the beginning of B2B sales. Established the first SORUDO sales team in the Czech Republic.

2020 - 2021

Beacuse of the pandemic, 90% of sales stopped overnight, we had to re-organize our focus to online activities.

• 100+ new videos + 11 online courses 
• 22 new instructors + new clubs
• The “No-Bullshit  - just reality” brand is born to attract new cooperations
• Opened SORUDO clubs in 5 new countries

1999

Petr Moučka founds the SORUDO self-defense system and open its first branch in Hradec Králové - Czech Republic.

 

2008

After nearly ten years of system development, the first contract comes from Mexico, for the training of local security agencies, the special forces and the goverment.

 

2010

Establishment of the first company that represents SORUDO. The transformation from a self-employment into a company and the beginning of growth started.

 

2016

Creation of the B2B department, recruitment of the first sales representatives and rocket growth through the beginning of B2B sales. Established the first SORUDO sales team in the Czech Republic.

 

2017-2020

Years of growth, we grow by +150-200%, over these years we mainly focused on courses in the Czech Republic.

 

2020 - 2021

Beacuse of the pandemic, 90% of sales stopped overnight, we had to re-organize our focus to online activities.

• 100+ new videos + 11 online courses 
• 22 new instructors + new clubs
• The “No-Bullshit  - just reality” brand is born to attract new cooperations
• Opened SORUDO clubs in 5 new countries

 

2022

After the Covid restrictions, we
re-opened our B2B department and started new branches in Brasil and Kenya. Also started expanding across Europe.

•  500+ sales representatives tested 
•  19+ sales representatives hired 
•  4 new countries opened 
•  2 developed into functional branches

Our speed of progres is “only” 2 new countries / year.

2023

We have established a branch in the UK, recruited the local team and started to grow in the region.

 

About the SORUDO self-defense system:

Quickly learnable techniques, training at real speed in a real environment, comprehensive handling of critical situations from tactics and prevention to effective combat, first aid and legal follow-up. That's what SORUDO is all about. One of the few systems that is continously improving and evolving. We draw on new global trends, research, statistics and many hours of professional testing.

Our Team

Petr Cihelník

Expansion Manager

Tomasz Gralak

Self-Defense Instructor

Levente Zacsko

Project Manager